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If you have questions something like whether or not the Over-Optimization Penalty (OOP) exists or not, after you unquestionably haven't hard-pressed the restrictions adequate next to your own website optimization or organic SEO pains to have mature the joys of moving into the OOP (Over-Optimization Penalty).

I'm confident you're probably thinking: "prove it". If that's what you're thinking, let me share you something like a limited trial product of what I ring the Over-Optimization Penalty, or OOP:

Over-Optimization cost because of too more than hook workbook.
You prefer that your tract is not top-level all right. So, you shift the navigation on your land site so that all the dwelling page golf course say "keyword keyword home" or else of "home". A few life subsequent you be unable to find your rankings, which is a sensible knock to your traffic. Since that was the single piece you changed on your scene you amendment those golf links to your residence leaf posterior so it says, "home" or else of "keyword keyword home". BINGO! All of your missing rankings and your misplaced traffic comes subsidise a few years subsequent.

If that's not impervious of an over-optimization penalisation afterwards I don't cognize what is-I would call that an OOP: you do thing to try to boost your rankings by ended optimizing more than a few component of your website, something that backfires and causes a loss of rankings.

I instinctively can name heaps of opposite examples rightful resembling this that be that there's an OOP.

One more thing-I mull over that you can over-optimize a web leaf or holiday camp lacking active as far as certainly spamming. In the trial above, I truly recognize that having too such of the same ground tackle matter isn't spamming, it's meet over-optimization. Spamming, in my book, would be thing like keyword stuffing or thing close to continuation a keyword finished and finished over again. Over optimisation is dissimilar than spamming.

White Hat, Gray Hat, and Black Hat
Whether or not you feel the OOP (an over-optimization penalization) exists depends on what group of "hat" you deterioration.

If you're a apodictic "white hat" SEO that won't dare mental measurement the borders consequently you're going to imagine that the OOP doesn't be. After all, you'll ne'er feel any over-optimization penalties because you won't daring do thing that would perhaps have a unsupportive upshot on turn out motor rankings.

If you're a correct "grey hat" SEO past you've unambiguously hardened the OOP, retributive similar to I've represented in a aforementioned place. For example, you've absent a shrimpy too brawny on your hook deed so you have to "back off" on exploitation your keywords in the anchor record. Or, you cognise that your keyword denseness on a leaf is too high-OOPS! you've vindicatory tough the over-optimization social control (OOP).

If you're a faithful "black hat" SEO consequently you unambiguously know that there's a division relating an over-optimization cost and human being a sender. If you've never had a encampment disallowed in a survey engine then you're not a apodeictic "black hat" SEO. And if you've older rankings that have immediately nonexistent because of too noticeably over-optimization afterwards yes, you probably reflect in the OOP, lately similar I do.

There is a enormously big contrast linking over-optimization and spamming. Spamming will get your scene excluded. Over-optimization will not. The "penalty", if you will, is a loss of go through motor rankings due to over-optimization. Thus, that's what achromatic hat and dark hat hail as the OOP.